The fast pace of todays markets require a hotel marketing and sales strategy to be dynamic. The focus on direct sales, under the consistent use of relevant market information about events and reviews, lead to greater revenue and profit. In order to obtain competitive prices and a maximum occupancy in times of strong demand and weak demand, you need market information in real-time. Strong demand periods due to events, trade fairs and conferences, as well as seasonal predictable periods such as public holidays and vacation periods are sold at a higher price on your hotel’s own website. Therefore, a permanent overview of all relevant high-yield dates is necessary. It is absolutely important to use the provided information about events and to exploit them on your own website. Weak-demand booking periods, however, are identified early. An optimal and competitor’s oriented room rate is now necessary. All distribution channels should be used and recorded dynamically. In order to achieve competitive prices, you need information
- about trade fairs, conventions, concerts and holiday periods in your destination for your demand-driven pricing,
- about the market in form of demand and competition analysis,
- for your guest-oriented hotel marketing,
- your hotel’s price parity for a promotional distribution via the online booking engines and the own hotel website.
Marketing evaluations of different distribution channels and evaluations within the reviews and prices of competitors lead to optimized results.