Understand your market
Important information such as information about events, occupancy, historical price development for a specific date and pricing behavior of your competitors are crucial. Efficient knowledge of your market allow forecasts of demand and future price developments. Know when and where events in your region are being held and control your regional market setting. Daily updated overviews of all events, fairs and congresses in your destination allow you to predict demand and conspicuous changes may be detected early in order to avoid potential loss of revenue.